SogoTrade And KGI Asia Announce Strategic Partnership


– The partnership will provide the opportunity for both companies to expand their online brokerage services throughout Asia and North America

– KGI Asia is the lead investor in Sogo’s Series A investment round

ST. LOUIS, Aug. 20, 2019 /PRNewswire/ — SogoTrade, a digital brokerage subsidiary of Sogo Financial Group, Inc. (“Sogo”), today announced the launch of a strategic international partnership with KGI Asia (“KGI”), one of Hong Kong’s largest brokerage firms. The SogoTrade-KGI partnership is expected to generate new IT and financial advisory positions in the St. Louis area over the next several years and is another example of how the St. Louis region continues its importance as a world financial center.

Sogo CEO Jonathan Yao said, “Once SogoTrade’s digital trading platforms have been integrated with the KGI trading infrastructure, KGI clients will have the ability to quickly open online accounts, easily trade stocks and options on American and Asian exchanges, and they will have the ability to invest in innovative products, such as cryptocurrencies and investment portfolios, using Sogo’s wealth management tools and robo-advisory services.”

As part of the strategic alliance, KGI is also the lead investor in Sogo’s Series A investment financing round, which will help the companies realize their growth initiatives and objectives. Reddy Wong, the CEO of KGI Asia, stated, “KGI’s strategic investment in Sogo will secure for KGI an important technology component and help both companies realize their growth potential.” William Fang, President of KGI Securities (the parent company of KGI Asia), attended the signing ceremony in St. Louis on August 12, 2019. Mr. Fang remarked that, “Introducing an expansive, technology driven online trading solution to KGI Asia customers is a high priority for our company.”

One of Hong Kong’s largest brokerage firms, KGI Asia offers its clients a comprehensive range of products, including equities, bonds, futures and wealth advisory services. KGI will continue to offer the highest quality personal investment services to its existing customer base while it expands its online trading services for those customers who demand a technology-driven trading solution. KGI is a subsidiary of China Development Financial Holding Corp.—a Taiwan based publicly traded company—and has offices throughout Asia, including Hong Kong, Singapore and Thailand. In addition to its KGI Securities division, China Development Financial is also the parent company of CDIB Capital Group, KGI Bank and currently owns 34.82% of the shares of China Life.

SogoTrade and its senior executive team are recognized as industry leaders in the digital trading space and one of the few focused on serving American and international clients through its multiple trading platforms and multi-lingual customer service staff. Sogo CEO Jonathan Yao and Sogo Asset Management (SAM) CEO Kris Wallace pioneered the online brokerage business during their time at Scottrade (now part of TD Ameritrade), and have leveraged their expertise to relaunch SogoTrade’s cutting edge digital trading platform and services. In addition to low cost stock, ETF and option trading services, SogoTrade is one of the few US brokerage firms where investors now have access to trade cryptocurrencies. SogoTrade also provides wealth management through SAM where clients can build portfolios and implement strategies with help from financial advisors, in order to help realize their long-term investment goals.

For more information please visit SogoTrade online at and KGI Asia online at

More about the Sogo Companies: Sogo Financial Group, Inc. is the Delaware holding company of the following subsidiaries: (1) SogoTrade, Inc. – a FINRA licensed, SIPC insured online brokerage firm; (2) SogoTrade Asset Management (MarketRiders, Inc.) – a robo-advisor and SEC registered investment advisor; and (3) Sogo Crypto, LLC – a cryptocurrency trading technology company.


SogoTrade Now Offers Asset Management Services

ST. LOUISNov. 20, 2017 – SogoTrade, Inc.—a US-based online discount broker dealer known for its low commissions, great customer service, and high-tech trading platforms—is now offering long-term, goal-based asset management services to its customers through affiliate MarketRiders, Inc., a SEC registered investment advisor.  MarketRiders will offer its advisory services under the name “Sogo MarketRiders.”

The Sogo Financial Group, Inc. (SFG), led by Jonathan W. Yao, current SogoTrade CEO and former Scottrade Director of Asian Pacific Operations, announced earlier this year that it concluded the acquisition of SogoTrade, Inc.  SFG had also previously acquired MarketRiders, Inc., one of the very first robo-advisory firms.  Together, SogoTrade and MarketRiders can now deliver stock and option trading accounts along with longer-term, goal-based managed portfolios.

Continue reading “SogoTrade Now Offers Asset Management Services”

SogoTrade Slashes Commissions To $2.88 Per Trade

ST. LOUISNov. 1, 2017 – Starting today, SogoTrade has lowered its stock trades to $2.88, with no share limitations. As a result, SogoTrade has reasserted itself as the leading discount broker for commissions.

All SogoTrade customers now have access to stock trades for $2.88, and options trades for $4.88 + $0.50 per contract.

“SogoTrade focuses on providing the best value for online investors and today we are doing just that by offering the lowest stock trade commissions in the industry,” said Jonathan Yao, CEO of SogoTrade.  “Value is not just about the trading costs, we offer many lower fees, free research and robust trading tools; our online investors deserve not only the lowest fees, but also the best value—we provide all of that!”
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US robo advisor eyes Asia

Marketriders, a US robo advisor recently acquired by broker Sogotrade, has its sights on the China market, though strict capital controls are an obstacle, said Sogotrade CEO Jonathan Yao.

Sogotrade is a St. Louis-based online broker that provides service in both Chinese and English. About 15% of clients are from Asia, including China, Hong Kong, Taiwan, Singapore, as well as Australia, he told FSA.
The brokerage recently introduced Marketriders, a robo advisory service, that open for foreign investors. The Marketriders portfolio is fully automated and can construct at least 18 various portfolios according to risk profiles and user preferences.
The portfolios contain roughly 8-12 ETFs listed in the US across stocks, bonds, REITs and commodities. A yearly fee between 0.25-0.45% is charged based on size of investments, with minimum threshold of $1,000. The portfolio is rebalanced as significant market changes occur, he added. Continue reading “US robo advisor eyes Asia”