SogoTrade Now Offers Asset Management Services

ST. LOUISNov. 20, 2017 – SogoTrade, Inc.—a US-based online discount broker dealer known for its low commissions, great customer service, and high-tech trading platforms—is now offering long-term, goal-based asset management services to its customers through affiliate MarketRiders, Inc., a SEC registered investment advisor.  MarketRiders will offer its advisory services under the name “Sogo MarketRiders.”

The Sogo Financial Group, Inc. (SFG), led by Jonathan W. Yao, current SogoTrade CEO and former Scottrade Director of Asian Pacific Operations, announced earlier this year that it concluded the acquisition of SogoTrade, Inc.  SFG had also previously acquired MarketRiders, Inc., one of the very first robo-advisory firms.  Together, SogoTrade and MarketRiders can now deliver stock and option trading accounts along with longer-term, goal-based managed portfolios.

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SogoTrade Slashes Commissions To $2.88 Per Trade

ST. LOUISNov. 1, 2017 – Starting today, SogoTrade has lowered its stock trades to $2.88, with no share limitations. As a result, SogoTrade has reasserted itself as the leading discount broker for commissions.

All SogoTrade customers now have access to stock trades for $2.88, and options trades for $4.88 + $0.50 per contract.

“SogoTrade focuses on providing the best value for online investors and today we are doing just that by offering the lowest stock trade commissions in the industry,” said Jonathan Yao, CEO of SogoTrade.  “Value is not just about the trading costs, we offer many lower fees, free research and robust trading tools; our online investors deserve not only the lowest fees, but also the best value—we provide all of that!”
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US robo advisor eyes Asia

Marketriders, a US robo advisor recently acquired by broker Sogotrade, has its sights on the China market, though strict capital controls are an obstacle, said Sogotrade CEO Jonathan Yao.

Sogotrade is a St. Louis-based online broker that provides service in both Chinese and English. About 15% of clients are from Asia, including China, Hong Kong, Taiwan, Singapore, as well as Australia, he told FSA.
The brokerage recently introduced Marketriders, a robo advisory service, that open for foreign investors. The Marketriders portfolio is fully automated and can construct at least 18 various portfolios according to risk profiles and user preferences.
The portfolios contain roughly 8-12 ETFs listed in the US across stocks, bonds, REITs and commodities. A yearly fee between 0.25-0.45% is charged based on size of investments, with minimum threshold of $1,000. The portfolio is rebalanced as significant market changes occur, he added. Continue reading “US robo advisor eyes Asia”

Former Scottrade Execs Announce Acquisition of MarketRiders — The Original Robo-Advisor

Customers Will Enjoy Newly Enhanced Managed Portfolio Robo-Advisor Services

ST. LOUIS, MO–(Marketwired – Mar 1, 2017) – Former Scottrade executives Jonathan Yao and Kristopher Wallace today announced the acquisition of MarketRiders, the first robo-advisor. Since its inception in 2008, MarketRiders, the pioneering force behind the robo-advisory space, has helped over 15,000 investors (representing $5 billion in assets) create and manage their own investment portfolios. MarketRiders was acquired through its parent company — Sogo Financial Group, Inc. — which also owns leading discount broker SogoTrade.
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