Genesis Securities Launches SogoTrade: New Deep Discount Brokerage

St. Louis, MO, June 22, 2016 – Genesis Securities LLC, the NASDAQ Platinum Certified trading technology developer and self-clearing broker/dealer, has launched SogoTrade (, a deep discount brokerage offering an industry leading online trading platform. SogoTrade features a suite of powerful trading tools—awarded four out of five stars in the 2008 SmartMoney Broker Survey—ultra low online trade commissions of $1.501 or $3.00 and some of the lowest margin interest rates in the industry.

SogoTrade’s standard commission for online stock and ETF trades is $3.00. $1.50 commissions are available to Premium Plan subscribers with a $10.00 monthly fee. The minimum deposit to open a SogoTrade account is $500 with no inactivity or maintenance fees. For a limited time, each new client will receive 100 free online trades for 30 days, when opening an account.

SogoTrade is built on the technological backbone and scale of its self-clearing parent company, Genesis Securities. From its state-of-the-art data center, located steps from the New York Stock Exchange, Genesis executes more than 100 million shares per day, equivalent to as much as 5 percent of NASDAQ’s daily trading volume. During March of 2008, Genesis executed over 7 million trades and over 2 billion shares.

SogoTrade combines Genesis’ world-renowned proprietary Laser trading technology with the ease and accessibility of an online platform, emphasizing fast order execution and unparalleled value and service for both active and casual traders. By leveraging its economies of scale, technology, and vertically integrated structure, SogoTrade is able to offer ultra-low commissions and operate at a level of efficiency that keeps costs low, allowing it to pass significant savings. “Never before have traders with accounts as small as $500 been able to access a trading platform as technologically advanced as SogoTrade,” said Dave Whitmore, president of SogoTrade. “Our concept is to give average investors commission pricing only professional traders receive without sacrificing performance and speed. We built SogoTrade from the ground up using Genesis’ technology in order to provide traders an easy-to-use platform with fast trade executions.”

Regardless of an investor’s skill level or experience, SogoTrade offers a robust combination of tools and features to help clients execute trades rapidly and make informed investing decisions.

For the Casual Trader and Long-term Investor

With an easy-to-use, inviting platform, SogoTrade allows users to quickly find ideas and execute market or limit orders for the same low commission rate. In addition to stock and ETF research, charts, and news, SogoTrade makes creating a diversified investment plan easy with tools such as scheduled recurring investments, which allow clients to create weekly or monthly dollar investment schedules for custom portfolios of stocks and ETFs, free dividend reinvestments, and the purchase or sale of fractional shares. SogoTrade offers one of the most advanced ETF screeners, which is currently available at for free.

For the Active Trader
Online trading through SogoTrade, with its exceptionally low $1.501 commissions and low margin interest rates, can translate into significant savings for the active trader. SogoTrade offers advanced online features such as the SogoTrade trading center which combines trading, order status, stock fundamentals, stock charts, and portfolio data all on one page.

More experienced traders can upgrade to SogoElite, an application-based trading platform that features a $0.004 per share commissions with a $1.00 minimum and a $10 monthly fee. The SogoElite platform provides traders with extended hours trading, streaming quotes, and customizable real-time charts with technical indicators and time and sales data.

 “Based on my experience as an expert trader before starting Genesis and now SogoTrade, I’ve developed a platform which offers the tools any successful trader would need,” says William Yeh, Chairman and CEO of Genesis Securities. “We’re launching SogoTrade with some of the lowest prices in the industry, the strongest technology infrastructure and the most important and commonly used tools. This is a great start but there is more to come as we will continue to develop and make available more features and tools to satisfy our demanding clients.”

About SogoTrade

SogoTrade ( is the online retail brokerage division of Genesis Securities LLC. ( SogoTrade offers advanced online trading and research tools, fast trade executions, and exceptional customer service. With $1.501 – $3.00 online trade commissions and some of the lowest margin interest rates in the industry, SogoTrade empowers self-directed investors to participate in financial markets at the lowest cost.

SogoTrade, division of Genesis Securities LLC. Securities products and services are offered by Genesis Securities LLC., member FINRA/SIPC.

  1. $1.50 commission is for Premium Investment Plan subscribers. A $10.00 monthly subscription fee is associated with Premium Investment Plan subscriptions. For Trades above 5000 shares, the commission cost is the regular commission plus $0.004 per share. Commissions are charged on a per order basis. For trades of stocks priced less than $1.00, an additional fee of ½ of 1% of principal value applies.

2. Conditions apply; please see for complete promotion terms and conditions

3. Margin interest rates for competitors were obtained on May 5, 2008 and are believed, but are not guaranteed, to be accurate. Some of the firms listed above may reduce or waive fees depending on account activity or total account value

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