Former Scottrade Execs Announce Acquisition of MarketRiders — The Original Robo-Advisor

Customers Will Enjoy Newly Enhanced Managed Portfolio Robo-Advisor Services

ST. LOUIS, MO–(Marketwired – Mar 1, 2017) – Former Scottrade executives Jonathan Yao and Kristopher Wallace today announced the acquisition of MarketRiders, the first robo-advisor. Since its inception in 2008, MarketRiders, the pioneering force behind the robo-advisory space, has helped over 15,000 investors (representing $5 billion in assets) create and manage their own investment portfolios. MarketRiders was acquired through its parent company — Sogo Financial Group, Inc. — which also owns leading discount broker SogoTrade.

Mr. Wallace left Scottrade in late 2015 to join the SogoTrade team with the specific intent of creating a robo-advisor offering. Shortly thereafter, he and Mr. Yao acquired MarketRiders, which has since been enhanced to offer its customers the complete robo-advisory experience. “For nearly 10 years, MarketRiders has provided its Do-It-Yourself clients with powerful portfolio building tools. MarketRiders is now introducing its new managed portfolio service — where we help investors build portfolios and then manage and periodically rebalance the portfolios for them,” said Mr. Wallace. This new robo-advisor solution will make it much easier for MarketRiders’ clients to take advantage of the investment tools. MarketRiders will automatically buy and sell ETFs for their clients to rebalance their portfolios without the need for the client to manually enter the trades. Managed account clients will no longer pay subscription fees or trade commissions — only one low annualized fee.

Jonathan Yao, SogoTrade’s CEO since 2014, was previously the Director of Scottrade’s Asia Pacific operations, where he built a $5 billion division within Scottrade. Yao stated, “With the addition of MarketRiders we can now provide SogoTrade customers with multiple ways to trade and invest. We offer great technology coupled with SogoTrade’s outstanding customer service. We’re very excited to offer our customers advanced trading and managed solutions to help them meet their financial goals — both in the near term and for retirement.”

For years, SogoTrade has provided investors in China with access to investing in U.S. stocks. Recent studies suggest that Chinese investors, who had preferred self-directed investment accounts, will by 2020 invest $1 trillion using robo-advisory platforms. “What MarketRiders started in the US it will continue in China,” Yao promised.

ABOUT MARKETRIDERS:
MarketRiders, Inc. is the original digital advisor, empowering investors with the placement of billions of dollars since 2008. MarketRiders helps investors create the appropriate global asset allocations using low-cost Exchange Traded Funds based upon the Modern Portfolio Theory approach. This approach, previously available only to higher net worth investors, is now accessible to everyday investors for a fraction of the cost charged by most investment advisory firms (RIAs). Open an account today and you’ll discover how paying lower fees can help you more quickly reach your investment goals. Visit MarketRiders online at www.MarketRiders.com.

ABOUT SOGOTRADE:
SogoTrade, Inc. has served investors since 1986. SogoTrade has one of the lowest commission rates in the industry, where investors can trade stocks and exchange-traded funds online for as low as $3. Although known for our innovation and deep-discounted commissions, our real value is providing the help and support our customers need to achieve their investing and trading goals. Open an account today, and you’ll soon discover how paying lower fees can help you gain more when you trade with SogoTrade. Visit SogoTrade online at www.SogoTrade.com.

© 2024 SogoTrade, Inc. All rights reserved.Brokerage services provided by SogoTrade, Inc., Member of FINRA.

SogoTrade is a member of SIPC, which protects securities customers of its members up to $500,000 ($250,000 for cash). For more details, please see www.sipc.org. Our clearing firm, Apex Clearing, has purchased an additional insurance policy, which provides protection for securities and cash up to an aggregate of $150 million, subject to maximum limits of $37.5 million for any one customer's securities and $900,000 for any one customer's cash. The SIPC protection and this additional insurance do not protect against a loss in the market value of securities, and do not apply to cryptocurrency transactions.

Portfolio management and advisory services are provided by MarketRiders, Inc. (doing business as SogoTrade Asset Management ("SAM")), a registered investment advisor. Brokerage services are provided by SogoTrade, Inc. SAM provides discretionary advisory services for a fee. SAM and SogoTrade, Inc. are separate entities under common ownership.

Before investing carefully consider the underlying objectives, risks, charges, and expenses of the investment product. All investments involve risk, including loss of principal. Past performance does not guarantee future results. There is no assurance that the investment process will consistently lead to successful investing. Asset allocation and diversification do not eliminate the risk of experiencing investment losses. ETFs can entail risks similar to direct stock ownership, including market, sector, or industry risks. Some ETFs may involve international risk, currency risk, commodity risk, and interest rate risk. Trading prices may not reflect the net asset value of the underlying securities. Risks applicable to any portfolio are those associated with its underlying securities. For more information, please see the SAM Disclosure Brochure (Form ADV Part 2A).

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